Company History

Our Story

Welcome to Naty by Nature Babycare. Naty by Nature Babycare is an entrepreneurial company founded by Marlene Sandberg, a Swedish mother. We provide ecological options in personal care with our Naty by Nature Babycare range, Organic Baby Textile range and our Naty by Nature Womencare range. Our products are a natural choice for environmentally aware parents and women.

Company's History

More than 20 years ago, Marlene Sandberg found herself thinking about eco nappies, and doing so on a regular basis. She was the mother of two boys, a corporate lawyer, and had a burgeoning sense of environmental awareness.

It was during this period that Marlene came across a newspaper article reporting on the damaging effect that disposable diapers/nappies had on the Swedish environment. On average, every Swedish baby was responsible for a half-ton of dirty diapers/nappies every year. So the diapers/nappies kept piling up, due in part to the material in traditional disposable diapers/nappies being predominately oil-derived plastic.

Marlene recalls that period as being a time of environmental awakening, but also of uncertainty. Uncertainty in how to make a difference with two young sons and a demanding career. “Like many people of my generation I was becoming much more environmentally aware,” says Marlene. “At the same time, I had a busy life and I did not see that washing diaper/nappies would fit into that schedule.”

Marlene knew there would be challenges along the way to an environmentally friendly diaper/nappy. Instead of backing down from those challenges though, she embraced them, saying, “I don’t believe in compromises or shortcuts. If you want an eco-friendly diaper/nappy to be successful, it must perform at least as well as, or better than, the best traditional diaper/nappy.”

After five years of hard work, research and development, Marlene formed Naty by Nature Babycare and launched a biodegradable and environmentally friendly disposable diaper/nappy onto the market. This was followed by the launch of a line of baby care products ranging from skincare and wipes, to diapers/nappies and pull-on-pants.

Naty by Nature Babycare diapers/nappies are the number one green alternative when it comes to disposable diapers/nappies. That is thanks to Marlene’s philosophy. “I started my company with the determination to make a high-performance diaper/nappy that was friendlier on nature and healthier for your child. Naty by Nature Babycare and Naty by Nature Womencare products are all that.”